Loving Social Media…

This morning I was sat in the waiting area at the Doctors, in the corner there was a neatly stacked pile of magazines which were all in pretty good nick. I looked around and not one person had picked up a magazine and was reading it. Instead, 5 out of the 6 people who were sat in the waiting area were flicking through their mobile phones.

I find it exciting but unbelievable how times have changed! I remember my mum taking me to the Drs and the magazines in the waiting area were dog eared due to the amount of people handling them (eeek! to think how easy it was for all those germs to spread!) but now very few people actually bother to even to look at them to see if there is anything of interest, and why should they? Everything they need is at their fingertips. Gone are the days where marketers, journalists and alike would create and publish a document or article on a website or in a newspaper and the audience would simply read the article, Web 1.0. The internet has moved on far from there to Web 2.0, which is a platform that allows and very much encourages interaction between the author and its readers. Examples are sites such as Facebook, Twitter, LinkedIn, Wikipedia and Instagram to name a few.



Social Media plays a huge role on Web2.0, it provides a way for people to connect, communicate and participate. It is well known that word of mouth advertising is incredibly powerful but this has been taken to a whole new level with individuals sharing their experiences with the world via social media.By embracing the communication power of social media, businesses are able to extend their reach to people they may never have been able to target before. Just imagine, the lady sitting opposite me could have been ‘tweeting’ about the amazing service she received in the cafe where she had just been for breakfast, this post is shown on her friends news feed, of which she has 200 within the local area. A couple of her friends then shares her post, which allows 200+ friends to see on their Facebook and suggests to a friend they should try it next week…..and so it goes on. Powerful advertising for that cafe! We must remember it can also work in the opposite way!


Now for some technical stuff..                                                                                                                                                                                                                                                                             STES-Planning

In practically every work place sits a computer ( if there isn’t one, there should be!), however the computer alone is purposeless. It is only when a person operates the hardware to activate the software, does the system become meaningful. It is this interaction which develops between the individual using the hardware, to access certain software, and following certain procedures, in a specific work-space, whilst working within the reams of societies rules and laws, which is known as a Socio-technical system.

Socio-technical systems is  a term which refers to the complete ‘system’ from the technical components to the human operating systems and society. For businesses it is important to realise how the components of the system are interlinked and one can not function to its full potential without the others. Once this seamless interaction is developed the impact on the business is very positive.

Remember…..It’s good to share!











All About Me…

I am a 42 year old mother to three children ages 16, 13 and 11 years old. At present I am studying full time as a student at Massey University…I am actually trying to study at home using the materials from Massey!

Just entering into my second year and as part of my Social Media for Business paper, here I am writing a blog about how useful it can be to share information about your business to the unknown audience who sits somewhere in the world surfing the web.

10 years ago I was working as a qualified Dispensing Optician and store manager in the north west of England, never would I have believed anyone who told me that I would be shortly be moving to the other side of the world, let alone returning to full time study whilst juggling family life.

Now living in Auckland, life is (as kiwis say…) sweet as!  The children have adapted to new schools and sports and my husband is now home every night after work, as opposed to our UK style of living where he would return home Friday nights and set back to work early Monday morning.  When people tell you living in NZ is all about the lifestyle, for us it really was!

Anyway, on with ‘The blog’…. each week I will be posting one or two posts aimed at how you can use Social Media to benefit your business. Hopefully you will find them informative and with any luck you may even find them interesting and want to let me know your thoughts. I would love to read your feedback and anything else you would like to contribute. Enjoy!